Our expertise in capacity building is specific to the following fields:
• Customer Relations Management
Customer Relations Management (CRM) is the first step to success for any organization or establishment. Through CRM, businesses or organizations interact with their customers, typically using data analysis to study large amounts of information.Our CRM trainings instil necessary skills to organizational staff on using systems to compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media. Our trainings also have modules on target audience analysis which is the basis of any successful Customer Relations Management practice.
• Brand Development and Management
Every organization produces a brand, whether they have consciously developed it or not. Your brand is thus the sum of all your prior actions and earlier communication that now have become an expectation – or a promise of an experience, that your stakeholders expect you to be delivering. Whether that expectation is trusting, authoritative, innovative, or fun, brands are the way your business, organization, product, service, celebrity or other entity delivers to its stakeholders (e.g., customers, consumers, employees, investors, media, suppliers, etc.). A strong brand impacts everything from the ability to recruit top talent and to opportunity to grow the bottom line. – Little wonder that more and more attention is being paid to measuring and managing brands as assets. Brand development and management is therefore a strategic process of creating and distinguishing your company’s image, products and services from your competitors. We teach organizations on aligning their brands with business objectives, communicating their brands to target market and updating or strengthening brands as necessary.
• Strategy Development
Strategy development is the process of researching and identifying strategic options, selecting the most promising and deciding how resources will be allocated across the organisation to achieve objectives. A successful business or organization. We teach staff of any organization on how to develop their award-winning strategies. We train also beyond strategy development towards strategy implementation that maximises use of resources, including the skills and knowledge of staff as well as financial and material assets, in order to achieve organizational vision, mission, and overall objectives. Our training and capacity building cover a wide range of strategies from strategic plans to implementation strategies like communication strategies, research uptake strategies, advocacy strategies, knowledge management strategies among others.
• Communications & Advocacy
Communication and Advocacy are an important aspect of an organization’s work. Unfortunately, the concept has remained ‘abstract and complicated’ in the minds of many people working within the development sector. Many have expressed the need to have a clearer understanding of what advocacy is and how it might support the work of NGOs and CBOs vis a vie the role of communication. We deliver this training to support participants’ understanding of advocacy and communication, with a focus on the importance of communication, as well as providing practical assistance on how to actually undertake advocacy work. The training is about communicating for advocacy. Participants to our training receive skills to influence people and institutions in power to create an environment which protects the rights, health and welfare of everyone, particularly the poor and most vulnerable.
• Knowledge Management and Learning
We offer tailor made organization knowledge management and learning training to suit their needs. Knowledge Management is context specific yet every organization should be a learning organization. Our experts deliver training to our clients on how to become learning organizations through use of appropriate knowledge management tools, approaches and techniques.
• Experiential Learning – Teambuilding
We provide memorable team building exercises and activities to organizations that offer them an opportunity for experiential learning. Experiential learning (ExL) is the process of learning through experience, and is more narrowly defined as “learning through reflection on doing”. Hands-on learning can be a form of experiential learning, but does not necessarily involve students reflecting on their product.
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